The Top U.S. Cities and States for Sales Jobs in 2025
Sales roles are always in demand in the job market – among employers as well as professionals in this lucrative field. Companies must have a talented salesforce to drive revenue and business growth, and sales professionals and job seekers transitioning to this career also need opportunities to earn and grow.
The best opportunities for sales jobs pretty much span the United States. Factors and metrics that determine the top states and best cities for jobs in sales are typically based on average salaries and other compensation (commissions, bonuses, incentives, etc.), industry growth, job market and employment growth, local economic conditions, and how easy it is to find and land a good job. Factors like quality of life, affordability (cost of living), and job satisfaction also play a role.
In this article, we’re focusing on the things sales professionals are looking for and the best cities and states to find it.
What do today’s sales professionals want in a job?
People drawn to and who succeed in sales generally possess a persistent nature – meaning they’re not deterred by rejection and don’t take it personally when a customer or prospect says, “No.” They keep following up and pushing forward. They have what it takes to drive revenue and business growth for their employers – and they want some things in return! These include:
- High earning potential with base salaries plus commission-based pay. It’s not uncommon for top performers to earn six-figure incomes in industries like tech, finance, real estate, and others.
- Job security and opportunities for skills development and career advancement are important to today’s sales professionals, across most industries. Why? Experienced, top-performing salespeople are prime candidates who are tapped for sales leadership roles.
Sales experience includes meeting scores of people, traveling, and learning different industries, and the skills developed in this profession are transferrable to many other careers.
Supporting data for top cities and states for sales jobs
The U.S. Bureau of Labor Statistics (BLS) offers a clear and detailed analysis, by metropolitan area and by state, of jobs, compensation, and other factors and metrics surrounding sales and related occupations in the United States.
The BLS compiled and reported the following data as of April 2024.
Top U.S. Cities
Metropolitan areas with the highest employment levels in sales and related occupations
- New York, Newark, and Jersey City: An area including parts of New York and New Jersey
- Los Angeles, Long Beach, and Anaheim, California
- Chicago, Naperville, and Elgin, Illinois
- Dallas-Fort Worth and Arlington, Texas
- Miami, Fort Lauderdale, and West Palm Beach, Florida
- Atlanta, Sandy Springs, and Roswell, Georgia
- Houston, The Woodlands, and Sugar Land, Texas
- Philadelphia, Camden, and Wilmington: An area including parts of Pennsylvania, New Jersey, Delaware, and Maryland
- Washington, D.C., Arlington, and Alexandria: An area including parts of the District of Columbia, Virginia, Maryland, and West Virginia
- Boston, Cambridge, and Nashua: An area including parts of Massachusetts and New Hampshire
Top-paying metropolitan areas for sales and related occupations
- San Jose, Sunnyvale, and Santa Clara, California
- New York, Newark, and Jersey City: An area including parts of New York and New Jersey
- San Francisco, Oakland, and Hayward, California
- Boulder, Colorado
- Denver, Aurora, and Lakewood, Colorado
- Seattle, Tacoma, and Bellevue, Washington
- Durham and Chapel Hill, North Carolina
- Boston, Cambridge, and Nashua: An area including parts of Massachusetts and New Hampshire
- Bridgeport, Stamford, and Norwalk, Connecticut
- Trenton, New Jersey
Top U.S. States
States with the highest sales employment levels
- California
- Texas
- Florida
- New York
- Illinois
Top-paying states in sales job openings
- New York
- Colorado
- New Jersey
- Washington
- Massachusetts
Other interesting facts from the Bureau of Labor Statistics
Industries with the highest levels of employment in sales and related occupations
- General Merchandise Retailers
- Food and Beverage Retailers
- Gasoline Stations
- Building Material and Supplies Dealers
- Clothing and Clothing Accessories Retailers
Top-paying industries for sales and related occupations
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities
- Pipeline Transportation of Crude Oil
- Computer and Peripheral Equipment Manufacturing
- Scientific Research and Development Services
- Audio and Video Equipment Manufacturing
There are no real geographic boundaries: Opportunities are everywhere!
You don’t have to look to New York, San Francisco, Boston, Dallas, Denver, or Washington, D.C. for some of the best cities for rewarding sales job opportunities. Many can be found in the most remote or unlikely towns and cities, with companies ranging from start-ups to established organizations. For example, tech, finance, healthcare, and other industries are relocating and creating new hubs and innovation centers in new places, where sales talent is in high demand.
Hooking up with these job opportunities is as easy as striking a relationship with a well-connected talent recruiter who intimately knows the sales job market across multiple industries.
And speaking of remote, many sales jobs are proficiently managed out of home offices. Just ask us! Goodwin Recruiting’s 300+ nationwide recruiting partners operate their recruiting businesses remotely.
Sales is a solid career with opportunities to advance and grow
At Goodwin Recruiting, we place professionals in a wide range of sales roles. With time and experience, a career in sales offers a broad horizon of growth opportunities and higher earning potential. Here are some of the many roles we fill, offering advancement into influential positions:
- Chief Revenue Officers
- Presidents of Sales
- Vice Presidents of Sales
- Sales Directors
- Sales Managers
- Regional Sales Directors
- Regional Sales Managers
- Area Sales Directors
- Area Sales Managers
- Business Development Managers
- Industrial and Manufacturing Sales Managers
- Account Executives
- Sales Representatives
Work with a leading sales recruiting firm in your next career move
Goodwin Recruiting is a trusted sales recruitment agency, offering tailored solutions for businesses of all sizes. Our process goes beyond matching resumes to roles. We partner closely with our clients and job candidates to ensure reciprocal alignment with company values, goals, and culture, which results in identifying job candidates who fit seamlessly into the organization.
- Reach out to us here if you are an employer seeking top-tier sales candidates for your critical sales roles, and let’s start a conversation today.
- Check out our constantly growing sales job board if you are a professionals looking for a great sales opportunity with a leading employer.
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