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Digital Strategist – Home Services Industry (Hybrid in Chicago)
Our client is a fast-growing company in the home services industry, acquiring and managing a diverse portfolio of brands that provide essential services to homeowners. With more than 20 brands and ongoing expansion, we are looking for a Digital Strategist (Home Services Industry) to lead branding, digital strategy, and customer engagement for select companies within our organization.
Digital Strategist (Home Services Industry) – Benefits & Compensation
- Be part of a growing company with exciting expansion opportunities
- Hybrid position based in Illinois, combining remote work with in-office collaboration
- Hands-on role managing digital strategy across multiple brands
- Competitive salary range: $85,000 – $95,000, plus 20% bonus potential
- Comprehensive benefits package including health, dental, and vision insurance
- Opportunities for professional growth and development
- Flexible paid time off policy
Digital Strategist (Home Services Industry) – Requirements
- Minimum 3 years of B2C marketing experience, ideally in home services or a multi-brand environment
- Strong communication skills and the ability to turn data into actionable marketing strategies
- Proficiency in Google Search, SEO, Google Analytics, and social media marketing
- Experience with direct mail campaigns and data-driven decision-making
- Familiarity with tools such as Canva, Adobe Creative Suite, SEMrush, and Power BI is a plus
- Comfortable working in a fast-paced, high-growth environment
Digital Strategist (Home Services Industry) – Responsibilities
- Develop and execute multi-brand marketing strategies across digital and traditional channels
- Manage SEO, Google Search, and Google Analytics to increase online visibility and generate leads
- Oversee social media marketing and content development across various platforms
- Plan and implement direct mail campaigns to reach targeted customer segments
- Collaborate with cross-functional teams to ensure alignment in messaging and marketing goals
- Use data and analytics to continuously refine strategies and maximize return on investment
- Ensure brand consistency across all marketing efforts
At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 158389
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Vera Love