Legal Marketing & Business Development Manager

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Are you a dynamic, relationship-driven marketing professional ready to take a non-traditional approach to brand growth? A respected personal injury law firm in Tampa is seeking an in-house Legal Marketing & Business Development Manager to lead branding initiatives, forge key partnerships, and drive case acquisition through innovative outreach efforts. If you have a passion for community engagement and strategic marketing—and want to work in a firm that values creativity over mass advertising—this is the role for you!

Compensation & Benefits:

• Competitive salary based on experience
• Medical, dental, and vision insurance
• Paid time off and holidays
• Growth opportunities within the firm
• Collaborative, positive office environment

Key Responsibilities:

• Develop, implement, and oversee brand and business development strategies in alignment with firm goals and Florida Bar ethics rules
• Cultivate and maintain relationships with law firms, clients, and community organizations to drive case referrals
• Collaborate with internal content creators to build a strong digital presence, including blogs, social media campaigns, and press releases
• Organize and participate in community outreach initiatives, speaking engagements, and industry events
• Lead marketing campaigns from ideation to execution, ensuring compliance and consistency across all platforms
• Build relationships with local media contacts, seminar coordinators, and event vendors to maximize public relations efforts
• Support co-counsel partnerships and client growth strategies through proactive networking and relationship management

Qualifications:

• Bachelor’s degree in marketing, business, communications, or related field required
• Minimum of 3 years of successful experience in marketing, business development, or brand management
• Previous experience in a B2B services environment; prior law firm or professional services experience preferred
• Proven ability to develop and execute marketing and business development campaigns independently
• Strong strategic thinking, problem-solving, and organizational skills
• Outstanding verbal and written communication abilities
• Ability to build rapport with attorneys, partners, and community stakeholders

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 159070

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Arsham Kamali

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