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Sr. Marketing Manager Job Description
Key consumer expert and champion for product lines within a category. Responsible for the development and management of the annual category marketing plans for product line(s), including product, price, promotions, productivity, and digital/communications. Identifies and analyzes new opportunities for profitable growth and profit improvements. Serves a key role in the development of the category long-range plan. This role is based in the Triad of North Carolina (Greensboro/Winston Salem/High Point)
Key Responsibilities
- Perform market and trend research, determine market potential, identify consumer insight needs or trends to develop marketing plans for the product line/brand
- Lead category roadmap and product development utilizing the Stage-Gate Process where appropriate.
- Conduct data analytics, gap analyses and competitive and consumer insights research and leverage into profitable growth strategies and plans
- Proactively grow and optimize performance of assigned product(s) to deliver against department P&L.
- Manage full product lifecycle and roadmap,
- Align with Sales, Customer Marketing and eBusiness on strategic priorities
- Work with Procurement, Asia, Graphics, Engineering, Design, eBusiness, Market Research, Customer Marketing, Finance, Legal and Project Management to execute against project plans
Job Qualifications
- Bachelor’s degree (MBA desirable)
- 7-10 years business or marketing experience
- Live in the Triad of North Carolina (Greensboro/Winston Salem/High Point (Relocation assistance available)
- Experience working in a channel or product marketing role with P&L responsibilities
- Experience managing multiple products or channels, consumer goods, home improvement or building products preferred
- Understanding and exposure to Digital marketing
Compensation and Benefits
- Competitive Salary
- Relocation Benefits
- Annual Bonus
- Hybrid work
- Health Benefits
- 401k with matching
- Profit-Sharing
- Flex (Half day) Fridays
At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.
JOB ID: 152845
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Christopher Clemmons