Vice President of Brand Strategy and Innovation

Recruiting Partner: Brian Menzie

Atlanta, Georgia | Food & Beverage & Lodging | Not Remote | $220,000 to $240,000 | Job ID: 156474

Job Summary

To Apply for this Job Click Here

Are you a visionary leader with a passion for building unforgettable brands and developing breakthrough products? This strategic and dynamic executive role leads innovation, brand, and product development efforts across all divisions of the organization. Ideal for a creative thinker with strong business acumen, this position blends consumer insight, market research, and cross-functional leadership to shape compelling brand identities and deliver bold innovation.

Vice President of Brand Strategy and Innovation Benefits/Compensation:

Base salary range: $220,000–$240,000, commensurate with experience, plus bonus potential
Comprehensive Health, Vision, & Dental
401k with generous match
Opportunity to lead brand strategy across multiple divisions
High-impact role with direct influence on innovation and product development
Collaborative leadership environment with cross-departmental engagement

Vice President of Brand Strategy and Innovation Requirements/Responsibilities:

5+ years in brand/product development management within the contract food service sector
Bachelor's in marketing, business or related field (Master’s preferred)
Proven track record of developing and executing high-performing brands
Lead creation of brand identity: messaging, visual/verbal tone, and positioning
Collaborate across departments including Marketing, Procurement, HR, and IT
Monitor brand equity, analyze KPIs, and manage brand budgets
Inspire and guide internal teams to align with brand objectives
Conduct market research to inform strategic branding decisions

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.

JOB ID: 156474

#post

Brian Menzie

To Apply for this Job Click Here

Apply Now

Share This Job

Apply Now

Additional Information

At Goodwin Recruiting we are committed to our core values. We take our value, Dedicated to Diversity, Equity & Inclusion, very seriously and will never discriminate against a candidate or client based on any protected classes. Our clients seek qualified candidates, and that is what we deliver. A person’s age, gender, race, sexual orientation, gender identity, national origin, veteran or disability status, or arrest or conviction record has no bearing on whether he, she, or they are able to do the job. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share.