As we enter 2025, exciting developments are brewing in the world of beer. Whether you’re a casual drinker, a seasoned enthusiast, or an industry participant, these trends and evolving consumer preferences are sure to shape the future of craft brewing.  

Here are six solid trends in brewing that are expected to gain steam in the year ahead.  

1. Sippin’ Light: The growth of low-alcohol and non-alcoholic beers

Non-alcoholic beer is no longer a dull alternative in the beer market. In 2025, brewers are producing low-alcohol and alcohol-free options that deliver the same complex flavors as their full-strength counterparts. These beers are ideal for those seeking a flavorful drink without the intoxicating effects.  

According to recent market share trends, non-alcoholic beverage sales increased by 32% in the year ending October 7, 2023, compared to just a 1% growth in total alcoholic beverage sales. It’s clear that lighter options are becoming a mainstream choice. Learn more from Athletic Brewing Co. and get further insights from Penn State Extension.  

2. Brewing Green: Sustainability takes center stage

Sustainability is increasingly becoming a focal point for breweries. In 2025, we can expect more environmentally conscious practices, from waste reduction and water conservation to the use of solar power. Breweries are finding innovative ways to produce beer while minimizing their environmental impact.  

A commitment to sustainability not only supports the planet but also helps consumers responsibly enjoy their favorite brews. Sierra Nevada Brewing Co. and Auburn University’s research are leading the charge in these beer trend advancements and initiatives.  

3. Flavor Explosion: Exploring wild ingredients and bold brews

A year of bold experimentation is in store for 2025. Brewers are embracing adventurous ingredients like exotic fruits, spices, and even coffee to craft unique beers. The goal is to surprise and delight drinkers with unexpected flavor combinations. Imagine a pineapple jalapeño IPA! IPA, or India Pale Ale, is a type of beer known for its characteristic hoppy flavor.  

This is indeed the year for daring new brews that push the boundaries of what you thought possible. Explore some product portfolio inventions at Dogfish Head Craft Brewery. 

4. Tech Meets Taps: The digital revolution in brewing

Technology is making waves in the beer industry, transforming how we experience craft brewing. Virtual reality (VR) brewery tours, app-based beer ordering, and innovations in brewing technology are enhancing both production and consumption. High-tech brewing tools and digital experiences are making it easier than ever to connect with your favorite breweries and discover new brews. Check out this VR brewery tour. 

Self-serve beer bars, or self-pour taprooms, are another tech-enabled, point-of-sale purchasing trend sweeping the country. “When guests walk in, they’re greeted by a staff member who hands them an official Hop & Vine RFID card connected to their credit card via the GoTab software,” says Sakarin Seedasome, CEO of Hop & Vine Taproom. “Then, guests simply grab a glass and tap the card to the designated area above the tap system of their chosen beer to pour the amount they’d like.” 

5. High Times: The rise of hemp and CBD beers

Hemp and cannabis-infused beers are gaining traction, and 2025 will see even more breweries exploring this trend. These brews offer unique flavors and a calming effect, combining the best of both the craft beer and wellness worlds. Whether you’re new to the trend or already a fan, these beers offer an intriguing new direction for the industry. 420 Craft Beverages is a great example of the participants this innovative space.  

6. Old-School Is the New Cool: Classic beer styles make a comeback

Vintage beer styles are making a return in 2025. Historic brews like Rauchbier – a smoky, flavorful lager – are being rediscovered by modern beer lovers. These traditional beers offer a taste of history and craftsmanship, perfect for those looking to sip something with a rich, storied past. Schlenkerla is one of the top breweries bringing these classic styles back into the spotlight.  

An industry reborn  

The beer industry in 2025 is shaping up to be full of innovative new products, sustainability, and bold flavors. This new year promises to be one of the most dynamic yet, with new beer production and brewing techniques, exciting ingredients, a focus on environmental responsibility, technology advancements, and a resurgence of traditional beers.  

For beer enthusiasts, there’s no better time to explore the latest trends and discover your next favorite brew. Cheers to a great year filled with exceptional beer, forward-thinking brewing practices, and unforgettable experiences!  

Find great jobs and top talent through Goodwin Recruiting  

Are you interested in exploring career opportunities in the brewing and hospitality industry, or are you currently needing assistance in staffing your brewery or restaurant?  

Get in touch with me today. My name is Jeffrey Tryzbiak and I am a senior recruiting partner with Goodwin Recruiting, a leader in hospitality recruitment. I specialize in sourcing top talent for the restaurant, hospitality, brewery, and winery industries and would love to assist in your search.  

Here are some of the key roles we fill:  

• Executive and C-Suite Leaders 

• General Managers 

• Directors of Operations 

• Facilities Managers 

• Directors of Sales 

• Sales Managers 

• District Managers 

• Restaurant Managers 

• Food & Beverage Managers 

• Executive Chefs 

• Sous Chefs 

• Finance and Accounting Staff 

• Human Resources Staff 

• Marketing Staff 

• Front Desk Managers 

• Concierges 

• IT Managers